Pain Point vs Dream Marketing and the One Thing You're Missing
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Arguing over pain points and dreams ignores a key element of building messaging for your brand. Let me show you what it is. And how to do it.
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Why Brand Differentiators and not USPs are the future of differentiation
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With so many brands on the planet, the USP just isn’t as unique as it used to be. In this article, I share why you need to ditch the Unique Selling Proposition for a much more powerful differentiation tool.
Read MoreWant to take the overwhelm out of content creation? The answer is Success Stacking.
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The pressure of content creation in your business can be overwhelming. Success Stacking will help you build a more sustainable and consistent content machine. Let me show you how it works.
Read MoreWhy you're avoiding emotional labour in your business. And why it matters.
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Emotional labour is a requirement of successful strategy. We tend to ignore it, let it slide into the background and pretend we’ll look at it later.
Why do we avoid it? And what happens to your business when you don’t.
Read MoreHow to Create a Better Strategy as a Small Business Owner
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What does doing strategy actually look like in small business?
If you want to do better strategy (and we should all want to do better strategy), in my latest article I share five practical things you can do to make it happen.
Read MoreIt’s Not A Christmas Jingle 2025
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It’s that time of the year again! Welcome to It’s Not A Christmas Jingle for 2025!
Advertising jingles are an excellent example of how a brand can share its personality. Here’s five more of my favourite advertising jingles and the reasons they make such memorable pieces of marketing.
Read MoreWhy Strategy (and not AI) is the key to business success in 2026
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Artificial Intelligence has been the hot topic on everyone’s lips. But it’s businesses that prioritise strategy over AI in 2026 that are going to succeed in 2026. In this article, I explain why we all need to get back to strategy.
Read More10 Small Business Insights to Drive Your Success in 2026 & Beyond
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Want to grow a thriving small business? I’ve compiled the top 10 insights from my interviews with small business experts to help you do just that.
Read MoreRebranding Secrets & Small Business Tech Mistakes with Dianne Bunney
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We all use technology in our businesses. But are you aware of the risks that come with it?
In this interview with IT & Cybersecurity specialist Dianne Bunney, we chat about the mistakes that small businesses make when it comes to technology, how rebranding can be one of the best things you can do for your business, and why relationships will still be one of the most important aspects of business in the next 10 years.
Read MoreBrand Authority for Small Business: What it is and why it matters
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Want your brand to have a competitive advantage? Then you need to build Brand Authority. In this article I share why it’s so important for small business and how you can build it for your brand.
Read MoreThe Power of Voice & Finding Your Brand DNA with Anne Maree Wilshire
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Anne Maree has decades of experience helping leaders, educators and entrepreneurs to use their voice to create influence at work, or on the stage.
In this interview we chat about the power of being a voice of influence, how brand story strategy helped Anne Maree find her brand DNA, the joy of business networking, and why connection will be a key skill for business owners in the next decade.
Read MoreWhy your brand is so important in an AI world
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Artificial Intelligence (A.I.) is all around us. And it’s here to stay.
But in the world of A.I., it’s your brand that’s going to be one of the most important assets in your business.
In this article, I’ll show you why. And what you should do next.
Read MoreBuilding Brand Story & Messaging for Meaningful Action with Libby Staggs
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Libby is a woman on a mission to help her clients take meaningful action towards ending modern slavery and labour exploitation in their supply chains.
In this interview we chat about how brand story helped her love her business again, how she became passionate about social sustainability, and the importance of curiosity in business (and life).
Read MoreMarketing with Confidence & Mastering Your Unique Message with Stephanie Lee
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Architect Stephanie and I have been building her brand story into her marketing message in a consistent and sustainable way for several years.
In this interview we chat about how growing your confidence with marketing makes it easier, how finding your uniqueness and mastering that message is key, and how building your brand can be a joyful thing.
Read MoreBuilding Resilience, Growing Your Business & Evolving Your Brand Message with Tahlia Meredith
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Tahlia Meredith AKA The Melbourne Freelancer was my very first Virtual Assistant in my business. And we’ve remained steady business buddies, colleagues and friends across the last decade.
In this interview we chat about the significance of resilience, how you need to evolve your brand message in order to grow, and how authentic connections are key in a world of artificial intelligence.
Read MoreMy Top 5 Books from 2024 for Your Summer Reading List
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Wherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from last year for you to enjoy.
Read MoreIt’s Not A Christmas Jingle 2024
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Marketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2024. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreBrand Story Strategy & the Importance of Nailing Your Messaging with Joanna Neale
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My client & friend, entrepreneur Joanna Neale, is passionate about growing businesses.
Which means the latest 10 Years, 10 Stories interview is a masterclass for laying the foundation to grow a successful business and brand.
Join us as we explore the importance of messaging that’s on point, the trap of scaling your business too quickly, why listening to your customers is key and why it’s more important than ever to know who you’re working with.
Read MoreThe ONE Brand & Marketing Trend SMEs Need to Watch in 2025
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This year I’ve got just ONE trend I believe SMEs need to pay attention to in their brand, marketing and content throughout 2025.
And it’s not A.I.
Read MoreUnderstanding Your Customers & The Importance of the Business Pivot with Craig Jackett
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Craig and I have been collaborating together for almost 10 years. And after every conversation we have, I come away more inspired than the last time I spoke with him.
This 10 Years, 10 Stories interview is no different.
We chat about how working with great people makes a difference to creativity, how marketing has changed in the last decade, the critical task of understanding your customers and how pivoting is a key business skill.
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