What does doing strategy actually look like in small business?
If you want to do better strategy (and we should all want to do better strategy), in my latest article I share five practical things you can do to make it happen.
Read MoreIt’s that time of the year again! Welcome to It’s Not A Christmas Jingle for 2025!
Advertising jingles are an excellent example of how a brand can share its personality. Here’s five more of my favourite advertising jingles and the reasons they make such memorable pieces of marketing.
Read MoreArtificial Intelligence has been the hot topic on everyone’s lips. But it’s businesses that prioritise strategy over AI in 2026 that are going to succeed in 2026. In this article, I explain why we all need to get back to strategy.
Read MoreWant to grow a thriving small business? I’ve compiled the top 10 insights from my interviews with small business experts to help you do just that.
Read MoreWe all use technology in our businesses. But are you aware of the risks that come with it?
In this interview with IT & Cybersecurity specialist Dianne Bunney, we chat about the mistakes that small businesses make when it comes to technology, how rebranding can be one of the best things you can do for your business, and why relationships will still be one of the most important aspects of business in the next 10 years.
Read MoreWant your brand to have a competitive advantage? Then you need to build Brand Authority. In this article I share why it’s so important for small business and how you can build it for your brand.
Read MoreAnne Maree has decades of experience helping leaders, educators and entrepreneurs to use their voice to create influence at work, or on the stage.
In this interview we chat about the power of being a voice of influence, how brand story strategy helped Anne Maree find her brand DNA, the joy of business networking, and why connection will be a key skill for business owners in the next decade.
Read MoreArtificial Intelligence (A.I.) is all around us. And it’s here to stay.
But in the world of A.I., it’s your brand that’s going to be one of the most important assets in your business.
In this article, I’ll show you why. And what you should do next.
Read MoreLibby is a woman on a mission to help her clients take meaningful action towards ending modern slavery and labour exploitation in their supply chains.
In this interview we chat about how brand story helped her love her business again, how she became passionate about social sustainability, and the importance of curiosity in business (and life).
Read MoreArchitect Stephanie and I have been building her brand story into her marketing message in a consistent and sustainable way for several years.
In this interview we chat about how growing your confidence with marketing makes it easier, how finding your uniqueness and mastering that message is key, and how building your brand can be a joyful thing.
Read MoreTahlia Meredith AKA The Melbourne Freelancer was my very first Virtual Assistant in my business. And we’ve remained steady business buddies, colleagues and friends across the last decade.
In this interview we chat about the significance of resilience, how you need to evolve your brand message in order to grow, and how authentic connections are key in a world of artificial intelligence.
Read MoreWherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from last year for you to enjoy.
Read MoreMarketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2024. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreMy client & friend, entrepreneur Joanna Neale, is passionate about growing businesses.
Which means the latest 10 Years, 10 Stories interview is a masterclass for laying the foundation to grow a successful business and brand.
Join us as we explore the importance of messaging that’s on point, the trap of scaling your business too quickly, why listening to your customers is key and why it’s more important than ever to know who you’re working with.
Read MoreThis year I’ve got just ONE trend I believe SMEs need to pay attention to in their brand, marketing and content throughout 2025.
And it’s not A.I.
Read MoreCraig and I have been collaborating together for almost 10 years. And after every conversation we have, I come away more inspired than the last time I spoke with him.
This 10 Years, 10 Stories interview is no different.
We chat about how working with great people makes a difference to creativity, how marketing has changed in the last decade, the critical task of understanding your customers and how pivoting is a key business skill.
Read MoreIn this 10 Years, 10 Stories interview, my V.A. Chloe and I explore how naivety can be a positive thing when you're getting started in business, why an optimistic mindset is essential to success, and why doubling down on brand and systemising your business are both key to business sustainability.
Read MoreDiscover how the Path of Least Resistance will make your content creation easier and the five things to look for to help you follow your path when it comes to creating content in your business.
Read MoreIn this 10 Years, 10 Stories interview, Fi & I chat about personal branding, storytelling and creating brand visibility, the importance of connection in your marketing strategy and the challenges and joys of being a mum in business.
Read MoreIn this 10 Years, 10 Stories interview, Andre & I chat about leveraging AI for productivity over creativity, how to best use downtime in your business, what our favourite project together has been to date, and the importance of resilience in business.
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