We all take a DIY approach to certain things in business.
But should copywriting be one of them? Here’s when you should use a professional copywriter to craft your message (and when you can get away with a DIY).
Read MoreAlmost every business owner I know has a website disaster story.
And the main reason building a website can be so hard, is because we put design before content when it comes to website development.
In this article, I show you why taking a Content First approach is the secret to a successful website project.
Read MoreWe’ve all experienced it. Marketing that makes you feel icky.
And it’s the last thing you want to be creating for your customers. In this article, I’ll share why it happens and how you can create marketing that really works.
Read MoreMany of my clients describe their problems as marketing problems.
The thing is, issues with your marketing often stem from issues with your brand.
Let’s take a look at why brand is the answer to some of your biggest marketing challenges.
Read MoreChatGPT is revolutionising the world, including the way small businesses tackle marketing and content creation.
But what will it change for your small business marketing? And what shouldn’t you be using it for?
Let’s make some calm out of the chaos of ChatGPT.
Read MoreOnce you’ve created your Brand Story Strategy, the next step is making sure you’re taking action on it in your business.
And that includes your marketing.
Here’s my top five ways to make sure you’re implementing brand story into your marketing.
Read MoreThe 12 Brand Archetypes are a popular brand strategy framework. But that doesn’t mean they’re good for business.
Find out what they are, why they’re bad for your brand and what you should be doing instead.
Read MoreWhen your brand values are in alignment with the values of your customer, they can be one of the key drivers of brand loyalty.
Discover how to take action on brand values in the day-to-day of your business with a Brand Values Audit.
Read MoreWhen your team are inspired to act on your brand values, you’ll create a strong team culture and customer loyalty.
Here’s my top four ways to get your team to embrace your brand values.
Read MoreA documented Content Strategy is the key to getting a return on your content investment.
Here are the eight elements you need to include to create a great one.
Read MoreIf we aren’t measuring our marketing, then we can’t know for sure that it’s working.
This is the ultimate beginner’s guide to getting started with measuring your marketing success using metrics.
Read MoreCreating content can be time consuming and frustrating.
Instead of trying to create more content, work smarter instead of harder with a content repurposing plan.
Here’s how to do it.
Read MoreFor your business to stay relevant, sometimes you have to pivot. And that pivot might create the need to rebrand.
Here are the top 6 reasons a rebrand could be the right move for your business.
Read MoreWhen something is named right, it will be more memorable, sell more and connect more with our ideal client than if it's not.
Here’s my top 10 brand naming tips to help you confidently name your business, brand or product.
Read MoreIf you’re in a place where you still need to DIY when it comes to writing a blog article, then you’re going to love my step-by-step framework for how to do just that.
Read MoreWherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from this year for you to enjoy.
Read MoreMarketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreWhatever your business goals are for 2023, successful marketing will need to be at the heart of them.
Here’s my top 8 trends in marketing and content for 2023 – because understanding what’s going on in the world of marketing and audiences will help you make good decisions about where to put your time and energy to achieve your bold business goals.
Read MoreWe all create so much content. How on earth can we keep track of it all?
The answer is a content catalogue.
And in this article, I explain what a content catalogue is, why it’s the key to a good content strategy, and how you can create a simple content catalogue to keep track of everything.
Read MoreI don’t need to tell you how hard it can be to consistently create great content.
It’s one of the biggest challenges brands face today, and the smaller you are, the harder it gets.
But when you get it right, it’s 100% worth the time and energy you put into it.
So, how can you make creating content easier? Here’s my Top 5 Ways.
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