In this 10 Years, 10 Stories interview, my V.A. Chloe and I explore how naivety can be a positive thing when you're getting started in business, why an optimistic mindset is essential to success, and why doubling down on brand and systemising your business are both key to business sustainability.
Read MoreDiscover how the Path of Least Resistance will make your content creation easier and the five things to look for to help you follow your path when it comes to creating content in your business.
Read MoreIn this 10 Years, 10 Stories interview, Fi & I chat about personal branding, storytelling and creating brand visibility, the importance of connection in your marketing strategy and the challenges and joys of being a mum in business.
Read MoreIn this 10 Years, 10 Stories interview, Andre & I chat about leveraging AI for productivity over creativity, how to best use downtime in your business, what our favourite project together has been to date, and the importance of resilience in business.
Read MoreMy dear friend, (and Sales Queen) Frances Pratt from Metisan, thinks marketing has gone rogue. Join me as I give you the overview of our LinkedIn Live debate on whether we should be doing more sales and less marketing.
Read MoreYou’ve taken the time to get clear on your brand values. But what are you supposed to do with them now? How can you make them a valuable asset for your brand?
Here’s how to take action and implement your brand values into your day-to-day business.
Read MoreBrand Story and Brand Storytelling are not the same thing. But they are related to each other. Let’s explore the difference and why Brand Story is important for your brand.
Read MoreOld school brand strategy doesn’t cut it anymore. Here’s why Brand Story Strategy is the answer brand strategy that will make your business grow.
Read MoreAs a business owner, you’re always working on ways to bring more customers.
What if, instead of just anyone, you could attract more of the right type of customer into your business?
In this article, I share my 8 best tips to do just that. And they aren’t what you think…
Read MoreIn this article, I share my simple, clear and easy to implement way of engaging your customers with the right message at the right time in their journey with your brand.
Read MoreQuestions anyone?
Let’s take a look at why FAQs are such a useful tool for your business, and how you can create FAQs your customers and search engines will love.
Building a strong brand is about more than a logo.
And your branding, is not your brand.
In this article I explore the differences and why your brand beyond your logo should matter to your business.
Read MoreBrand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.
In this article I explain what Brand Story Strategy is, and how to get started on creating yours.
Read MoreAre you falling into the trap of assuming your customers know what you know?
In this article, I explore how being a specialist could be letting your marketing message down, and how to fix it.
Read MoreWherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from last year for you to enjoy.
Read MoreMarketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2023. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreWhat a whirlwind of a year it’s been for brand, content & marketing.
What could 2024 possibly hold? Read on to discover my top trends for SMEs so you can be ready to take on whatever challenges the year ahead has in store.
Read MoreMassive changes are coming to Gmail. And that means huge changes for email marketers. Read on to find out what’s coming and what to do about it.
Read MoreWhat are Content Pillars exactly? And how should you be using them (along with Themes and Topics) to create better content for your audience?
Find out why they’re a key part of Content Strategy in this article.
Read MoreContent is a complex beast.
But you can make it simpler and less overwhelming with a Content Matrix. I explain what this is and show you how to create one in this article.
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