There comes a time in every business, where you have to ask for, and receive feedback.

It might be for a brand or product name you’ve created. Or for a logo you’ve had designed. Or for a piece of marketing, like your website or a lead magnet. It could even be for a book you’ve written, a service you’ve developed, an experience you’ve delivered or even an idea you’ve had.

Being in business means we’re always creating something.

And whenever you’re creating things, people will have opinions about those things.

But how do you create space for powerful feedback?

Feedback that’s actually useful. Feedback that will help you improve what you’re doing, and elevate you and your business?

You follow my Powerful Feedback Framework.

The problem with feedback

If you ask them, everyone will have an opinion about everything.

And when it comes to creation, it’s an important part of the process.

But in my experience, it’s at the point of asking for feedback that things can go very wrong with your self-esteem.

You think you have a great idea. You might even think it’s the best idea you’ve ever had.

Then you ask for feedback.

And your confidence, enthusiasm and optimism take a massive hit.

Over the years I've known so many business owners who become disheartened when they get negative feedback from their significant other, family or friends.

The thing is, not all feedback is equal.

It’s incredibly easy to fall into what I call the feedback trap – where you let negative feedback stop you from moving forward.

The Powerful Feedback Framework is the solution to this challenge.

The Worst Questions to Ask When You’re Looking for Feedback.

One of the biggest problems I see when it comes to asking for feedback for anything creative, is that people ask the WORST possible questions.

So, what are they?

The first is –

Do you like this?

The second worst question is –

Which of these is your favourite?

If I had a dollar for every time someone in a Facebook Group asked these questions, I would be a billionaire.

And if I had another dollar for every useless, unhelpful response, I would be a gazillionaire.

And yet – when we’re asking for feedback to help us move forward with what we’re doing, this is what we choose to ask.

Do you like my logo? Which of these logos do you like best?

Do you like my business name? Which one of these business names do you like best?

Here’s the thing.

These aren’t the right questions. And more often than not, they’re being answered by the wrong people.

Which means to you fall into the trap of making adjustments that are based on feedback that’s not helpful to you and makes you more confused than you were before you started.

This won’t happen to you ever again though.

Because I’m about to show you how to do feedback the right way, by following the Powerful Feedback Framework.

The Powerful Feedback Framework

If you want to get useful, helpful, powerful feedback, there’s three steps you need to follow.

Step #1 – Ask the Right People

First, you’ve got to ask the right people.

Not everyone’s feedback matters.

Because not everyone is your target market.

Your 15-year old son, is not the right person to ask about an idea that’s aimed at middle-aged women. What your friends who have never run a business themselves are not necessarily the right people to ask about your business idea.

Make a list of people you can ask who are specialists in whatever idea it is you’re trying to get off the ground.

If it’s a business idea, ask people in business who understand where you’re coming from.

If it’s marketing, ask marketing people who can understand the brief.

And most importantly, as people who are your ideal client – the people you’re actually trying to reach with your idea, business, product or marketing.

Get feedback from these people.

Don’t know who your target market is? Then you need this workbook.

Step #2 – Ask the Right Questions

Do you like this?

Which of these is your favourite?

These are the wrong questions to ask, because they won’t tell you the Why.

You need to get specific.

What is it exactly you want to know?

Instead, you should ask things like…

What do you feel when you see this marketing?

What do these words remind you of?

What comes to mind when you read this book?

What do you think comes next when you see this name?

What does this inspire you to do?

Does this solve the problem that you have?

Do you think there’s anything missing?

Is there anything you’d do differently?

What would you want in a product like this?

Do the answers to these questions inspire you and give you ways to elevate what you’re trying to achieve with your idea?

If they do, then you’re on the right track.

Step #3 – Keep only what serves you

This is possibly the most important step of the powerful feedback framework.

And it’s one that we regularly forget when we’re asking for the advice and opinions of others.

You only have to keep what serves you. You have permission to leave the rest.

Whenever you ask for feedback, you only have to keep what serves you to be able to take the next step.

I’m not saying ignore feedback.

I’m just saying that once you’ve considered it wisely, it’s up to you to decide what will work for you, and what you can leave behind.

It’s when we forget this that we find ourselves feeling truly disheartened. Like we’ve taken a wrong turn, and need to start everything all over again.

But in reality, you only need to keep what serves you to make the next step on the journey of creation.

Powerful Feedback Will Deliver Powerful Outcomes

Whenever you’re seeking feedback for your idea, your business, your brand or your marketing, remember –

Not all feedback is equal.

Make sure you’re asking the right people, the right questions so you can get feedback that will help you move to the next step.

And I give you permission, right now, to only keep what serves you, and ignore the rest.

Make a commitment to seeking more powerful feedback, and I guarantee you’ll achieve powerful outcomes.