My dear friend, (and Sales Queen) Frances Pratt from Metisan, thinks marketing has gone rogue. Join me as I give you the overview of our LinkedIn Live debate on whether we should be doing more sales and less marketing.

Are you falling into the trap of assuming your customers know what you know?

In this article, I explore how being a specialist could be letting your marketing message down, and how to fix it.

What a whirlwind of a year it’s been for brand, content & marketing.

What could 2024 possibly hold? Read on to discover my top trends for SMEs so you can be ready to take on whatever challenges the year ahead has in store.

Massive changes are coming to Gmail. And that means huge changes for email marketers. Read on to find out what’s coming and what to do about it.

What are Content Pillars exactly? And how should you be using them (along with Themes and Topics) to create better content for your audience?

Find out why they’re a key part of Content Strategy in this article.

Content is a complex beast.

But you can make it simpler and less overwhelming with a Content Matrix. I explain what this is and show you how to create one in this article.

When the world is screaming at you to do more, more, more, you need to take a step back and think about which content and marketing platforms will help you achieve your business goals.

Here’s how to choose the best content marketing channels for your business.

A documented Content Strategy is the key to getting a return on your content investment.

Here are the eight elements you need to include to create a great one.

If we aren’t measuring our marketing, then we can’t know for sure that it’s working.

This is the ultimate beginner’s guide to getting started with measuring your marketing success using metrics.

Creating content can be time consuming and frustrating.

Instead of trying to create more content, work smarter instead of harder with a content repurposing plan.

Here’s how to do it.

Whatever your business goals are for 2023, successful marketing will need to be at the heart of them.

Here’s my top 8 trends in marketing and content for 2023 – because understanding what’s going on in the world of marketing and audiences will help you make good decisions about where to put your time and energy to achieve your bold business goals.

We all create so much content. How on earth can we keep track of it all?

The answer is a content catalogue.

And in this article, I explain what a content catalogue is, why it’s the key to a good content strategy, and how you can create a simple content catalogue to keep track of everything.

I don’t need to tell you how hard it can be to consistently create great content.

It’s one of the biggest challenges brands face today, and the smaller you are, the harder it gets.

But when you get it right, it’s 100% worth the time and energy you put into it.

So, how can you make creating content easier? Here’s my Top 5 Ways.

What is helpful content anyway? And how can you create it for your brand?

In this article I look at what the latest Google Algorithm update means for your ranking and 5 Ways to create helpful content Google will love.

Research shows that if you’ve got a documented content strategy then you’re likely to be significantly more successful with your content efforts.

And getting started doesn’t have to be hard.

Let me show you how.

Content. It’s now the number one marketing tool of businesses everywhere.

And like every other part of your business, if you’re going to do content, you need to have a Content Strategy. Or is it a Content Plan? Or is it Content Marketing?

While each of these things are connected, they aren’t the same. Let’s clear things up shall we?