Why Your Brand Strategy Isn't Working (And How to Fix It)
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Old school brand strategy doesn’t cut it anymore. Here’s why Brand Story Strategy is the answer brand strategy that will make your business grow.
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8 Tips for Attracting the Right Customers to Your Business
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As a business owner, you’re always working on ways to bring more customers.
What if, instead of just anyone, you could attract more of the right type of customer into your business?
In this article, I share my 8 best tips to do just that. And they aren’t what you think…
Read MoreThe 3 Key Stages of Customer Engagement & How to Use Them in Your Business
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In this article, I share my simple, clear and easy to implement way of engaging your customers with the right message at the right time in their journey with your brand.
Read MoreHow to Write FAQs That Help Your Customers (and Google)
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Questions anyone?
Let’s take a look at why FAQs are such a useful tool for your business, and how you can create FAQs your customers and search engines will love.
Your Brand vs Your Branding: Why they aren't the same thing.
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Building a strong brand is about more than a logo.
And your branding, is not your brand.
In this article I explore the differences and why your brand beyond your logo should matter to your business.
Read MoreWhat Brand Story Strategy Really Is (And How To Get Started)
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Brand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.
In this article I explain what Brand Story Strategy is, and how to get started on creating yours.
Read MoreWhy the Curse of Knowledge is Killing Your Marketing (& How To Fix It)
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Are you falling into the trap of assuming your customers know what you know?
In this article, I explore how being a specialist could be letting your marketing message down, and how to fix it.
Read MoreMy Top 5 Books from 2023 for Your Summer Reading List
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Wherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.
Here’s my top five picks from last year for you to enjoy.
Read MoreIt’s Not A Christmas Jingle 2023
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Marketing jingles are an excellent example of how a brand can share its personality.
So, in place of Christmas Carols, I’m sharing my Top 5 Not A Christmas Jingles for 2023. Read on to find out what they are, and why they make great pieces of marketing.
Read MoreThe Top 7 Marketing & Content Trends SMEs Should Watch in 2024
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What a whirlwind of a year it’s been for brand, content & marketing.
What could 2024 possibly hold? Read on to discover my top trends for SMEs so you can be ready to take on whatever challenges the year ahead has in store.
Read MoreEmail Marketing is Changing in 2024. Will Your Business Be Ready?
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Massive changes are coming to Gmail. And that means huge changes for email marketers. Read on to find out what’s coming and what to do about it.
Read MoreWhy Content Pillars, Themes & Topics Are Key to Better Content
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What are Content Pillars exactly? And how should you be using them (along with Themes and Topics) to create better content for your audience?
Find out why they’re a key part of Content Strategy in this article.
Read MoreThe Content Matrix: What it is and how it will help your marketing
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Content is a complex beast.
But you can make it simpler and less overwhelming with a Content Matrix. I explain what this is and show you how to create one in this article.
Read MoreHow to Choose the Best Content Channels for Your Business
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When the world is screaming at you to do more, more, more, you need to take a step back and think about which content and marketing platforms will help you achieve your business goals.
Here’s how to choose the best content marketing channels for your business.
Read MoreThe Powerful Feedback Framework: How to Take & Make It Useful
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Being in business means we’re always creating something. And creation will always, at some point, require feedback.
But how do you create space for powerful feedback?
You follow the Powerful Feedback Framework.
Read MoreThe Importance of Ideal Client Interviews & How To Do One
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I LOVE Ideal Client Interviews.
Find out why I think they’re so important, and how to go about doing them so you can amplify your marketing message and build a connected brand.
Read MoreThe Pros & Cons of Rebranding: Is it Worth it for Your Business?
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If your brand isn’t feeling right to you, then you can bet that it’s not feeling right to your ideal customers either.
The answer could be a rebrand. Let’s take a look at some of the benefits and challenges of rebranding your business.
Read More7 Content Creation Mistakes to Avoid (& My Tips to Fix Them)
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You spend a lot of time, money and energy creating content. But are you getting it right?
Here’s my top seven content creation mistakes you might be making – and how to fix them so you can get a better return on your content investment.
Read MoreThe Ultimate Guide to Knowing When it’s Time to Hire a Copywriter
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We all take a DIY approach to certain things in business.
But should copywriting be one of them? Here’s when you should use a professional copywriter to craft your message (and when you can get away with a DIY).
Read MoreWhy A Content First Strategy is the Secret to a Great Website
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Almost every business owner I know has a website disaster story.
And the main reason building a website can be so hard, is because we put design before content when it comes to website development.
In this article, I show you why taking a Content First approach is the secret to a successful website project.
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