Go into 2027 with a plan. Not a folder of content you don't know what to do with.
One day. Ten people. Your content plan for the whole of 2027, built together in the room.
Tuesday 17th November
9:30am – 4pm
IN PERSON
Events on Citrus, 1/21 Citrus Street, Braeside VIC 3195
Only 10 seats. Morning tea, lunch and all-day tea and coffee included.
When we’re done, you’ll have
💛 A 12-month content plan. Four quarters, mapped out, built around how you actually like to work.
💛 A reason behind every piece of content. You'll know who it's for and why you're creating it.
💛 A system to run it. So the plan gets published, not filed.
THIS DAY IS FOR YOU IF…
You've been to a content creation day, and the photos and videos are still sitting in a folder.
You've got the footage. But what do the captions say? And what's it all for?
You sit down to map out your content and feel a niggling bit of existential dread.
You post when you remember, so it's random, not strategic.
You followed a guru's content system. It worked for a while. Then it didn't.
You've made a content calendar before. It lasted until about February.
You want to walk into 2027 knowing exactly what you're doing, and why.
WHY THIS DAY, AND NOT ANOTHER CONTENT DAY
Content days capture the content. They can't tell you what to capture, who it's for or what to say about it.
This day does. Do it first, and when you book your next content creation day, you'll walk in knowing exactly which content you need, because your plan told you.
WHAT YOU'LL LEAVE WITH
💛 Your content audit. What to stop, start and keep.
💛 Your Path of Least Resistance. How YOU like to create content, so the plan fits you and not somebody else's way of working.
💛 Your editorial statement. Who you create content for, and why.
💛 Your content map. 3-5 content pillars with themes underneath, so you know what to create, and what to leave alone.
💛 Your 12-month plan. Built with the Foundational Content Method and Success Stacking: start with one thing, get good at it, then add another. Just one new thing each quarter.
💛 Your system. How to turn the strategy into publishing.
💛 Your workbook. Everything in one place.
💛 A 30-minute 1:1 power coaching call with me after the day.
WHAT THIS DAY ISN'T
It isn't a content creation day. No filming, no photos, no writing posts. Book one of those after this day and you'll get far more from it.
HERE'S HOW OUR DAY WILL RUN
Part 1: Welcome and overview
What we're doing today, and how every piece fits together.
Part 2: Your content audit
What are you doing now? What's working, and what's not? We'll work out what to stop, start and keep, and we'll find your Path of Least Resistance: the platforms, timing and ways of creating that fit how YOU work.
Morning tea
Part 3: Your editorial statement
Who is your content for, and why do you create it? We'll get clear on who your customer is and what they need to believe, then turn it into one statement that guides everything you make.
Lunch
Part 4: Pillars, themes and topics
Your content map. How they work, why they make planning so much easier, and what they're NOT. (Hint: a tip post is not a pillar.)
Part 5: Your 12-month content plan
Choose your foundational content, map how it gets repurposed, then use Success Stacking to add just one new thing each quarter.
Part 6: Systems and publishing
How to turn your plan into something you can actually implement.
Wrap-up
Your first step, and booking your power coaching call.
Tea and coffee all day.
WHY A PLAN THAT FITS HOW YOU WORK
The pressure to be everywhere, create everything and do it all consistently is a lot.
The gym works for some people, running works for others, and yoga works for still others. Content is the same. We'll find your way, and build the plan around it.
You don't have to do it all at once. You never did. You don't get confident by doing lots of things badly. You get confident by doing one thing well, then adding the next. So we'll build your plan that way: around your strengths, your schedule and how you like to work.
BEFORE THE DAY
About two weeks before, you'll receive a short pre-work pack. It asks you to do two things:
• Gather your last 90 days of content, and any numbers you have.
• Mind-map your areas of expertise, what you sell and what your audience needs from you.
That way we get straight into your audit and your content map on the day. Bring [a laptop or notebook]. Your workbook is waiting for you in the room.
MEET YOUR BRAND VALUES GUIDE
Hi 👋 I’m Amey!
I'm a Brandsmith, writer and content strategist, and the Founder of Heart Content. For 12 years I've helped founders and business owners build a brand story, find their why and amplify their message.
Content is where most of them get stuck. Not because they can't create it, but because nobody gave them the plan.
That's what this day is. Let's build yours together.
Amey 💛
WHAT PEOPLE SAY ABOUT WORKING WITH ME
“Amey has helped me to create a path that is leading me to show up as the business and brand I want to be.
For the first time, marketing doesn’t feel scary or overwhelming. I am in control and have a clear direction, voice and content plan with a process that can be managed in bite-sized parcels.”
“I really enjoyed Amey’s professionalism which helped my focus on our assignment. I highly recommend Amey to any business needing energy and support to improve and enhance their content strategy and development.”
“I loved the laser-focused approach that Amey brought to our session. She quickly honed in on my biggest challenges and offered actionable advice that felt both empowering and achievable. I left the session feeling like I had a clear roadmap to move forward.”
QUESTIONS?
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The full day, your workbook, morning tea, lunch, tea and coffee all day, and a 30-minute 1:1 power coaching call with me after the day.
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No. We plan your content, we don't create it. Book one of those afterwards.
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Yes. If you're starting out, we'll plan what you'll create, and you'll bring whatever you have.
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Events on Citrus, 1/21 Citrus Street, Braeside, Victoria 3195. There's plenty of all-day parking on both Citrus Street and Downard Street.
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If you cancel at least two weeks before the day (by Tuesday 3rd November), you'll receive a 50% refund. After that there are no refunds, but you can transfer your ticket to someone else.
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Just let me know when you go through the checkout.
I hope I'll see you in the room on Tuesday 17th November.
Ten seats. One day. A plan for every quarter of 2027.
Amey 💛