If you’re in business, you already have a brand. This is how to build on it in your small business by using Brand Story Strategy to create increased brand equity.

Your brand is being built right now – with or without you. Here’s why that’s important. And how you can take control to build an authentic brand.

Stories are powerful. And the most powerful stories are the ones we tell ourselves. In this article I explore how internal stories shape business success, and how you can take ownership of yours.

Have you ever had the feeling of showing up in your own business and knowing that something no longer fits? All brands evolve. Here's what to do when yours does.

Arguing over pain points and dreams ignores a key element of building messaging for your brand. Let me show you what it is. And how to do it.

With so many brands on the planet, the USP just isn’t as unique as it used to be. In this article, I share why you need to ditch the Unique Selling Proposition for a much more powerful differentiation tool.

The pressure of content creation in your business can be overwhelming. Success Stacking will help you build a more sustainable and consistent content machine. Let me show you how it works.

Emotional labour is a requirement of successful strategy. We tend to ignore it, let it slide into the background and pretend we’ll look at it later.

Why do we avoid it? And what happens to your business when you don’t.

What does doing strategy actually look like in small business?

If you want to do better strategy (and we should all want to do better strategy), in my latest article I share five practical things you can do to make it happen.

It’s that time of the year again! Welcome to It’s Not A Christmas Jingle for 2025!

Advertising jingles are an excellent example of how a brand can share its personality. Here’s five more of my favourite advertising jingles and the reasons they make such memorable pieces of marketing.

Artificial Intelligence has been the hot topic on everyone’s lips. But it’s businesses that prioritise strategy over AI in 2026 that are going to succeed in 2026. In this article, I explain why we all need to get back to strategy.

Want to grow a thriving small business? I’ve compiled the top 10 insights from my interviews with small business experts to help you do just that.

We all use technology in our businesses. But are you aware of the risks that come with it?

In this interview with IT & Cybersecurity specialist Dianne Bunney, we chat about the mistakes that small businesses make when it comes to technology, how rebranding can be one of the best things you can do for your business, and why relationships will still be one of the most important aspects of business in the next 10 years.

Want your brand to have a competitive advantage? Then you need to build Brand Authority. In this article I share why it’s so important for small business and how you can build it for your brand.

Anne Maree has decades of experience helping leaders, educators and entrepreneurs to use their voice to create influence at work, or on the stage.

In this interview we chat about the power of being a voice of influence, how brand story strategy helped Anne Maree find her brand DNA, the joy of business networking, and why connection will be a key skill for business owners in the next decade.

Artificial Intelligence (A.I.) is all around us. And it’s here to stay.

But in the world of A.I., it’s your brand that’s going to be one of the most important assets in your business.

In this article, I’ll show you why. And what you should do next.

Libby is a woman on a mission to help her clients take meaningful action towards ending modern slavery and labour exploitation in their supply chains.

In this interview we chat about how brand story helped her love her business again, how she became passionate about social sustainability, and the importance of curiosity in business (and life).

Architect Stephanie and I have been building her brand story into her marketing message in a consistent and sustainable way for several years.

In this interview we chat about how growing your confidence with marketing makes it easier, how finding your uniqueness and mastering that message is key, and how building your brand can be a joyful thing.

Tahlia Meredith AKA The Melbourne Freelancer was my very first Virtual Assistant in my business. And we’ve remained steady business buddies, colleagues and friends across the last decade.

In this interview we chat about the significance of resilience, how you need to evolve your brand message in order to grow, and how authentic connections are key in a world of artificial intelligence.

Wherever you’re spending your festive season (and whether it’s a summer break or a winter one), if you’re like me, you’ll want a good book on hand.

Here’s my top five picks from last year for you to enjoy.