Authentic brand voice is key to building brand story – and that’s why it’s a fundamental part of brand story strategy.

Here’s how you can build an authentic brand voice for your brand, along with practical brand voice examples to get you started.

The most critical part of building and authentic brand personality, is building an authentic brand voice. Find out what brand voice is, why it’s important and how you can get started on building one for your brand.

When it comes to what we call the profile we create for our customer, Customer Personas and Customer Avatars are the same aren’t they?

In this article, I explain why they aren’t exactly the same, and which term is the best one to use.

A useful customer persona will help you get your marketing message right so you can build brand advocacy with raving fans. Learn how to create one here.

Brand Strategy is evolving.

And Brand Story Strategy is the way forward for brands who want to succeed in building brand advocacy with the people that matter.