Stop wondering what your brand stands for.
In two hours, we’ll build your brand values together.
And you’ll leave knowing exactly how to use them.
Brand Values are one of the most underestimated brand assets in business.
Most business owners and founders know they matter. They just haven’t taken the time to actually figure out what they are, write them down, and then use them
This workshop changes that. In 2 hours, we’ll do this work LIVE. Together.
JOIN ME FOR THE BRAND VALUES WORKSHOP
Monday 1st June
10am - 12 pm AEST
LIVE, online
When we’re done, you’ll have
💛 A complete, written set of Brand Values that are uniquely yours
💛 The confidence to USE them
💛 A clear roadmap for bringing them to life
THE BRAND VALUES WORKSHOP IS FOR YOU IF…
You have Brand Values, but you wrote them in the noughties at some “business masterclass” and they’re tucked away in a drawer somewhere gathering dust.
You aren’t quite sure what your brand actually stands for, and every time you sit down to create content or make a decision, that uncertainty makes you procrastinate.
You KNOW you have values, but they’re stuck in your head, you don’t have them written down at all, and you don’t know really what to do with them.
Things have changed in your business and your old values don’t feel like YOU anymore. You’re ready to find your footing again.
You’re attracting the wrong type of clients - or struggling to attract any clients - and you suspect it’s because your brand isn’t communicating the right things.
You want to learn how to make your Brand Values a strategic asset for your business, but you don’t know how.
The Brand Values Workshop Includes
2-hours LIVE with me in a small, online group coaching environment
My step-by-step process for designing Brand Values you can leverage in your business
A WORKBOOK to guide you through each step
A template to document your Brand Values and tips on how to implement them
BY THE END OF OUR 2-HOURS TOGETHER, YOU’LL HAVE
💛 A complete, written set of Brand Values
3 - 5 values that are uniquely yours, each with a clear description of what they mean for your brand. In your words. No generic fillers.
💛 The confidence to USE them
So they don’t just sit on paper in a drawer somewhere. You’ll know how to apply them to your marketing, your content and the everyday business decisions you’ve been twiddling your thumbs on.
💛 A roadmap so you can bring your values to life
I’ll show you how to naturally integrate your brand values into your everyday, so they aren’t just a pretty list of words on the about page of your website.
💛 Values that will actually align with your customers
Because when our ideal customers SHARE our values, they feel like they belong. And that will make them choose you again, and again.
WHY THIS WORK MATTERS
(and why most business owners skip it)
Your brand values are what you believe in. What your brand stands for. What defines it.
Most small business owners know, on some level, that their values matter.
They just haven't taken the time to FIGURE OUT what they are, write them down, and put them to work.
And that's quietly costing them.
In Harvard Business Review study, 64% of consumers who said they have brand loyalty cited shared values as the primary reason.
That means your brand values aren't just a feel-good exercise. They're a business strategy.
Your brand values are the thing that connects what you believe to what your customers believe.
When those things align — that's when brand loyalty is built.
HERE’S WHAT WE’LL COVER
The Brand Values Workshop is built on the same proven framework I've been teaching for years — but this time, instead of watching me walk you through it, we do the work TOGETHER, in real time.
Here's how it works:
Part 1: Discover your values
We'll explore what your clients already love about working with you, who your brand is at its core, and what YOU believe in — because great brand values need all three of these to be worthwhile.
Part 2: Build your Brand Values
Using my step-by-step process, we'll identify, refine and articulate 3–5 brand values that are specific to YOUR business. No guesswork. Just values that actually mean something.
Part 3: Make them work
You don't just leave with a list. We'll cover exactly how to SAY, SHOW and DO your brand values in your business every day — so they become a living, breathing part of everything you create.
MEET YOUR BRAND VALUES GUIDE
Hi 👋 I’m Amey!
As a Brandsmith, and the Founder of Heart Content, it’s my mission to help create brands that matter.
I’m a writer, brand specialist and content strategist based in Melbourne, and I work with brands throughout the world.
For more than 11 years, I’ve been helping brands big and small to build and implement Brand Story Strategy to find their why, amplify their message and attract their tribe.
Brand Values are a key part of this puzzle.
Clearly articulating your brand values and understanding how they connect you to your customer will help you make great choices for your brand each and every day.
Values are the answer to that voice in your head that’s telling you something isn’t quite right about that packaging, or that logo, or that website or that piece of marketing.
And if it’s not feeling quite right to you, then there’s a pretty good chance that it’s not feeling right to your tribe either.
When you join me for this live, online workshop, you’ll learn how to build Brand Values that will be a strategic driver of your business.
Let’s make some brand magic together. I hope I’ll see you there.
Amey 💛
WHAT PEOPLE SAY ABOUT WORKING WITH ME
“Amey is genius, fun and professional. Working with her over the years from a client perspective has been incredible. She has the ability to breathe life into a brand.
She takes time to understand both the business she’s working with, their offering and client and infuse it into brand story and brand strategies that are authentic and impactful.”
“Amey has deep subject matter expertise when it comes to Brand Story Strategy.
If you’re looking for a speaker who delivers practical value, connects effortlessly with the audience, and truly gets the needs of small business owners, I can’t recommend Amey highly enough”
