Content Strategy, Planning or Marketing: What's the difference?
Content. It’s now the number one marketing tool of businesses everywhere.
And like every other part of your business, if you’re going to do content, you need to have a Content Strategy. Or is it a Content Plan? Or is it Content Marketing?
While each of these things are connected, they aren’t the same. Let’s clear things up shall we?
6 Steps to Create a Brilliant Brand or Product Name
Naming things is possibly one of the most difficult things you have to do when you’re starting and running a business.
Unfortunately, there’s no magic wand.
But there are some steps you can follow that will help you work your way to a fantastic name. And I share them all here.
The Top Four Types of Brand Names & How to Use Them
Naming a brand or product can be hard. But understanding the different types of names can help to set you on the right path. Let’s look at the Top 4 types of names and how to use them.
How to Create an Authentic Brand Voice (with Examples)
Authentic brand voice is key to building brand story – and that’s why it’s a fundamental part of brand story strategy.
Here’s how you can build an authentic brand voice for your brand, along with practical brand voice examples to get you started.
Why Brand Voice is Important (And How To Build One)
The most critical part of building and authentic brand personality, is building an authentic brand voice. Find out what brand voice is, why it’s important and how you can get started on building one for your brand.
Avatar vs Persona: Why these marketing terms are NOT the same
When it comes to what we call the profile we create for our customer, Customer Personas and Customer Avatars are the same aren’t they?
In this article, I explain why they aren’t exactly the same, and which term is the best one to use.
Creating A Useful Customer Persona: How To Get Started.
A useful customer persona will help you get your marketing message right so you can build brand advocacy with raving fans. Learn how to create one here.
Why Brand Story Strategy is the Next Evolution of Brand Strategy
Brand Strategy is evolving.
And Brand Story Strategy is the way forward for brands who want to succeed in building brand advocacy with the people that matter.