Marketing without brand is like building on sand. And marketing alone doesn’t build brand equity. Here’s the good stuff that will happen in your business when you put your brand first.

Brand equity doesn’t show up on the balance sheet in your business. But it’s a tangible business asset you’re building right now. Here’s why that matters. And how to maximise your return on investment.

If you’re in business, you already have a brand. This is how to build on it in your small business by using Brand Story Strategy to create increased brand equity.

Your brand is being built right now – with or without you. Here’s why that’s important. And how you can take control to build an authentic brand.

Stories are powerful. And the most powerful stories are the ones we tell ourselves. In this article I explore how internal stories shape business success, and how you can take ownership of yours.

Have you ever had the feeling of showing up in your own business and knowing that something no longer fits? All brands evolve. Here's what to do when yours does.

Emotional labour is a requirement of successful strategy. We tend to ignore it, let it slide into the background and pretend we’ll look at it later.

Why do we avoid it? And what happens to your business when you don’t.

What does doing strategy actually look like in small business?

If you want to do better strategy (and we should all want to do better strategy), in my latest article I share five practical things you can do to make it happen.

Want your brand to have a competitive advantage? Then you need to build Brand Authority. In this article I share why it’s so important for small business and how you can build it for your brand.

Artificial Intelligence (A.I.) is all around us. And it’s here to stay.

But in the world of A.I., it’s your brand that’s going to be one of the most important assets in your business.

In this article, I’ll show you why. And what you should do next.

Brand Story and Brand Storytelling are not the same thing. But they are related to each other. Let’s explore the difference and why Brand Story is important for your brand.

Old school brand strategy doesn’t cut it anymore. Here’s why Brand Story Strategy is the answer brand strategy that will make your business grow.

Building a strong brand is about more than a logo.

And your branding, is not your brand.

In this article I explore the differences and why your brand beyond your logo should matter to your business.

Brand Story is more than a marketing tactic. Brand Story is a strategy. For creating connection with your ideal customer. For building a powerful brand.

In this article I explain what Brand Story Strategy is, and how to get started on creating yours.

Being in business means we’re always creating something. And creation will always, at some point, require feedback.

But how do you create space for powerful feedback?

You follow the Powerful Feedback Framework.

We’ve all experienced it. Marketing that makes you feel icky.

And it’s the last thing you want to be creating for your customers. In this article, I’ll share why it happens and how you can create marketing that really works.

Many of my clients describe their problems as marketing problems.

The thing is, issues with your marketing often stem from issues with your brand.

Let’s take a look at why brand is the answer to some of your biggest marketing challenges.

Once you’ve created your Brand Story Strategy, the next step is making sure you’re taking action on it in your business.

And that includes your marketing.

Here’s my top five ways to make sure you’re implementing brand story into your marketing.

The 12 Brand Archetypes are a popular brand strategy framework. But that doesn’t mean they’re good for business.

Find out what they are, why they’re bad for your brand and what you should be doing instead.

Brand consistency is about more than just the days and times you post on social media.

Brand consistency is about getting your story straight.

Let’s explore why brand consistency is important, and how you can create more of it for your brand.